Understanding Melasma: Causes, Triggers, and Daily Skincare Guide

Melasma is a common pigmentation condition that causes flat, irregular patches of brown, grey-brown or occasionally blue-grey discolouration. It usually appears symmetrically on the cheeks, forehead, upper lip, nose and chin, although it can also affect the neck or forearms.

While melasma is harmless, its visibility and tendency to return can make it frustrating to manage. It is not caused by poor hygiene, and it cannot simply be scrubbed or exfoliated away. Successful treatment usually requires a long-term combination of daily sun protection, carefully selected skincare and, where appropriate, professionally administered treatments.

What causes melasma?

Melasma develops when melanocytes — the cells responsible for producing melanin — become overactive and create more pigment than the surrounding skin. There is rarely one isolated cause. Instead, several factors often overlap.

Hormonal changes: Melasma is strongly associated with hormonal activity. It commonly develops during pregnancy, when it is sometimes called the "mask of pregnancy", and may also be influenced by hormonal contraception or hormone replacement therapy. This does not mean that everyone experiencing hormonal changes will develop melasma; genetic susceptibility and light exposure also play important roles. Anyone who suspects that medication is contributing to their pigmentation should speak to their GP or doctor rather than stopping prescribed treatment independently.
Genetic predisposition: A family history of melasma increases the likelihood of developing it. The condition can affect every skin tone, but it is especially common in people whose skin naturally produces more melanin, including those of Asian, Middle Eastern, Latin American, Mediterranean and African heritage.
Sun and visible light: Ultraviolet radiation is one of the most significant melasma triggers. UVA penetrates deeply into the skin, while UVB contributes to surface damage and inflammation. Both can stimulate pigment production. Visible light, particularly high-energy visible light from the sun, may also worsen pigmentation in susceptible skin. This is one reason tinted sunscreens containing pigments such as iron oxides are often recommended as part of a melasma-management plan.
Heat and inflammation: Heat may aggravate melasma in some people, even without direct sun exposure. Hot climates, saunas, steam rooms and intense heat-producing exercise can therefore contribute to flare-ups. Inflammation is another concern. Harsh exfoliation, irritating active ingredients and poorly selected cosmetic procedures can disrupt the skin barrier and trigger post-inflammatory pigmentation, making the complexion appear more uneven.

Everyday triggers that can undermine treatment

Melasma often darkens during summer and fades somewhat in winter, but year-round management is essential. Common triggers include:

Unprotected daylight exposure, including short walks, driving and sitting beside a bright window.
Inadequate sunscreen application, such as applying too little or failing to reapply during prolonged exposure.
Hormonal fluctuations, including pregnancy and certain hormonal medicines.
Excessive heat, particularly when it repeatedly causes facial flushing.
Skin irritation, whether from aggressive treatments, over-exfoliation or combining too many active products.
Inconsistent treatment, especially stopping sun protection once pigmentation begins to improve.

Note: Electronic screens are sometimes blamed for melasma. However, current evidence indicates that their visible-light output is far lower than sunlight and is unlikely to produce comparable pigmentary effects during normal use.

The role of daily skincare

Skincare cannot change genetic or hormonal susceptibility, but it can support treatment, limit aggravating factors and help maintain results.

Begin with consistent photoprotection

Daily broad-spectrum sunscreen is the foundation of melasma care. Choose SPF 30 or higher — ideally SPF 50+ — and apply it generously every morning. Reapply when spending extended periods outdoors, sweating or swimming, and combine it with shade and a broad-brimmed hat.

REFORM Skincare SPF 50+ Tinted Sunscreen

Within the REFORM Skincare range, options include SPF 50+ Antioxidant Sunscreen and SPF 50+ Tinted Sunscreen. A tinted formula may be particularly useful where visible-light protection is part of the treatment strategy. Sunscreen should still be reapplied as directed and used alongside sensible sun avoidance.

Introduce active ingredients carefully

Antioxidants: Ingredients such as vitamin C can complement sunscreen by helping defend the skin against oxidative stress and improving the appearance of uneven tone. REFORM Skincare Vitamin C 20% Serum or HYAL Vitamin C + E Serum may be considered within a morning routine, followed by moisturiser and sunscreen.
Retinoids: These support skin-cell turnover and can help improve uneven pigmentation over time. REFORM Skincare Retinol 1% Crème is a high-strength formula intended to address concerns including texture and dark spots. It should be introduced gradually, used at night and not applied during pregnancy. Those with sensitive skin, or anyone already using prescription treatment, should seek professional guidance before adding it.
Barrier Support: Skin-barrier support is equally important. REFORM Skincare Vitamin B5 Gel can add hydration, while the Skin Barrier Repair Cream may help dry or compromised skin. If a product causes persistent burning, redness or peeling, stop using it and obtain advice. More irritation does not mean better results.

Modern in-clinic treatments

A professional assessment should come before any procedure. A dermatologist or suitably qualified clinician can confirm that the pigmentation is melasma, assess its depth and distinguish it from conditions such as post-inflammatory hyperpigmentation, lentigines or, more rarely, potentially serious skin changes.

Treatment Type	How it Works	Key Considerations
Prescription Topicals	Uses active ingredients like hydroquinone, azelaic acid, tretinoin, cysteamine, or tranexamic acid.	Usually the clinical starting point; requires supervision as prolonged use causes irritation.
Chemical Peels	Uses glycolic, lactic, or salicylic acid to accelerate surface cell renewal.	Used alongside topicals; aggressive peels risk triggering post-inflammatory hyperpigmentation.
Microneedling	Creates controlled microchannels to enhance delivery of active ingredients.	Emerging evidence; improper technique or excessive treatment can worsen inflammation.
Oral/Topical Tranexamic Acid	Targets pigment pathways internally or procedurally.	Oral form requires strict screening due to risks related to blood clots.
Laser & Light Therapies	Low-fluence lasers, picosecond devices, and IPL target deep pigment.	Unpredictable response; heat can trigger rebound pigmentation, requiring highly experienced clinicians.

A long-term management strategy

Melasma is better understood as a controllable, relapsing condition than something permanently removed by a single treatment. A sensible plan usually follows three stages:

Stabilise the skin with gentle cleansing, adequate hydration and rigorous daily sun protection.
Reduce pigmentation gradually using appropriate active or prescription ingredients, with an in-clinic procedure added only when suitable.
Maintain the improvement with continued photoprotection and a simpler long-term skincare routine.

The most effective approach is rarely the most aggressive one. Consistency, careful treatment selection and prevention of inflammation generally produce safer, more sustainable results than repeatedly trying to strip pigment from the skin.

Understanding Melasma: Causes, Triggers, and Modern In-Clinic Treatments