Privacy Policy

1. What Information We Collect

• Personal identifiers (e.g., name, date of birth, address, phone number, email)

• Health and medical information (e.g., medical history, diagnoses, prescriptions, test results, treatment notes)

• Appointment and billing information

• Communication records (e.g., messages or queries submitted via our website or patient portal)

• Photographic records (for clinical documentation with consent)

2. How We Collect Your Data

• Register as a patient

• Complete a consultation

• Submit a contact form

• Book an appointment

• Sign a consent form

• Interact with us via email, phone, or our website

3. Why We Use Your Information

• Provide safe, effective medical care

• Communicate with you about your care and appointments

• Maintain accurate clinical records

• Meet legal and regulatory obligations (e.g., CQC, GMC)

• Improve our services

• Process payments and manage accounts

4. Lawful Basis for Processing

• Article 6(1)(e) – Performance of a task carried out in the public interest

• Article 6(1)(b) – Contractual obligation (e.g., delivering your treatment)

• Article 9(2)(h) – Provision of health or social care

• Consent – For non-essential data use (e.g., marketing or promotional images)

5. How We Protect Your Data

• Encrypted patient records

• Access controls and staff training

• Regular audits and secure storage systems

• GDPR-compliant third-party software

6. Who We Share Your Data With

• GPs, consultants, or other healthcare providers

• Laboratories or diagnostic service providers

• Regulatory bodies (e.g., CQC, GMC)

• IT service providers (under data processing agreements)

• Insurance companies (with your consent)

We do not sell your personal data to third parties.

7. How Long We Keep Your Data

• Adults: Minimum 8 years after last contact

• Children: Until age 25 or 8 years after last contact (whichever is longer)

• Other records: As required under financial and administrative law

8. Your Rights

Under the UK GDPR, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request erasure of your data (subject to legal exceptions)

• Object to or restrict processing

• Withdraw consent (where processing is based on consent)

• Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO Contact: https://ico.org.uk | 0303 123 1113

9. Cookies and Website Analytics

We use cookies for website functionality and traffic analytics.

By using our site, you consent to our use of cookies.

You can change your browser settings to disable cookies at any time.

See our Cookie Policy for more details.

10. Contact Us

If you have any questions or concerns about this privacy policy or how we handle your data, please contact:

Telephone: 020 3769 3937

Email: info@adaredermatology.co.uk

Address: 18 Park Walk, Chelsea, SW10 0AQ